Tuesday, April 21, 2009

Getting Your People To Stay???

Ok, you've joined your MLM opportunity. Your past the point where you know how to sponsor and train, but something happens, the person you spent hours, or weeks with who you thought was going to be a rockstar vanishes. Your sponsor, or company didn't tell you about how to deal with the people you bring on board that quit? How many quit, I don't want to give you a real number as to scare anyone new who is thinking about getting into MLM, but the number is very high. I know of professionals who expect it, and to become a network marketing pro you should too. If you honestly think that everyone you recruit into your business is going to stick around for longer than a few months, you have another thing coming. MLM is one of the toughest endeavors out there, not because it is really hard, but because most people are lazy by nature, and they are attracted to MLM because of the hype that shows you how to get rich quickly. Working for someone and getting a paycheck is easy and working for yourself, or on straight commission is hard. I know I have done it for years as both a business owner, salesperson, realtor, musician, and network marketer. I've also spent a number of years in Corporate America and a salary is much easier compared to straight commission. At least you know you are getting paid whether you perform or not. Of course you may get fired if you don't perform. You can probably fake it for alot longer than you could if you were only paid for your ability to perform and produce.

That is enough about work, what to do when your downline vanishes? I was hanging out with my friend the other day who has earned a 7 figure income in network marketing and he said he is The General and he is just looking for a few lieutenants to join his squad. He said he doesn't expect to find anyone who can out perform him, but he expects to find a few leaders. You might have to go through 10, 15, or even 30 people to find one lieutenant. This is after you have already done lots of sorting to find your 30 to 50 to join your training camp. So here might be a better way to think of your MLM Business versus just trying to bring everyone with a pulse into your business. Think of your business like you are building a team, no different than a NFL Team. You are sorting for your superstars, but many won't make it out of training camp onto the field. Why is that? A few reasons, but here are my thoughts. Many won't do the work necessary to be successful, many don't have the skill-set or the desire to develop the skills, many lack serious ambition, and many just quite frankly are LAZY. Lots of people want what few have, but aren't willing to do the work. There is a reason this sport is called NetWORK Marketing.

2 comments:

Rachel Henke said...

Hey John

As always you have some 'real world' valuable information and insights to share.

The attrition rate is very high in MLM although I understand the failure rate in any business is similar because most are not cut out to be entrepreneurs.

I do think that when we take more care in attracting the right people in the first place, the results are much better and our business partners know what to expect in advance.

Looking forward to reading more!

Unknown said...

Hi John,

Great article, for the newbies they probably don't know the attrition rate, the hours that is actually needed to be a professional network marketer'

I do agree, prospecting and allowing or not allowing the correct individuals into your organization is very important it will save you as a business owner time and money (same thing) to recruit RIGHT the first time then just to add bodies.

Guality vs Quantitiy
Chris Shaefer