Wednesday, September 15, 2010

Network Marketing & Blackjack

I'm going to take a few minutes to compare MLM to Blackjack so you can understand it. If you are familiar with the game Blackjack you are aware that the name of the game is to get closest to 21 and to try and beat the dealer without going over 21. If you play that strategy you will always lose in a casino. If you learn basic strategy, you will sometimes win and sometimes lose, but still have a small disadvantage to the casino. So how can you win at Blackjack? Actually, you can win a lot more through a simple strategy known as counting cards. I actually learned this skill about 20 years ago and have tested it more than a few times and it does really work if you know what you are doing.

So what does blackjack have to do with MLM? Everything. You see I had to develop a skill-set to spend a week in a Casino and not lose my shorts. Many hours of hard work, studying, and practicing to even become an above average player and still not be able to make a living at it. It's the same with network marketing, most don't make it because they don't develop the skill-set necessary to do so.

What's the biggest skill-set in network marketing? It's pretty simple, talk to people. If you don't talk to people about your opportunity nothing is going to happen. Now that is just part of it, because by talking to people you are just sitting at The Blackjack Table. How about placing bets? That is called spear heading or marketing? Knowing who to talk to and what types of people will do well in our business model - eliminate your risk and time. How about counting cards? That is called closing. But that is the toughest skill to develop, because it requires being patient, understanding what your prospect wants, and most importantly believing in yourself and company/product.

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