There is a new company on the block Evolv Health out of Dallas, Texas. They are becoming one of the fastest growing newer direct selling companies and attracting some of the most well names in the direct selling industry: Robert Dean, Ken Dunn, Garrett McGrath, and most recently Mike Healy.
Why are these prominent leaders moving over to a start-up company that has only been in business for less than a year? I think it has a lot to do with the company owner Trey White. Trey is a billionaire businessman out of Dallas and he is investing his own money into flying these leaders into Dallas to meet with him personally. With the highest monthly check of 1.5 Million for one month in our industry, I doubt anyone can sit in a room with Trey White and even come close to his wealth. A Billion dollars is just 1 million over 999 Million, not many people have that sort of money in the world today. People in the business community respect Trey and those that get in front of him are obviously impressed.
The leadership team seems to be rock solid, although their CEO Brent Hicks who is leading the company has never been in network marketing as far as I can see. He has had lots of success in the mortgage industry. Their VP of sales Dr. Anne Bodak Smith does have a background in network marketing and her experience should be helpful to those in the field.
Their website and brand looks more like a Fortune 500 Company vs. a direct selling company. They even recently launched an I-phone application, so distributors can share and enroll on their I-phone. I'm sure many other companies will follow-up with an app like that if they are smart.
I've looked at their comp plan, which is a typical hybrid binary with a coded bonus on the back end. Can't complain about their comp plan apparently it was designed by the best comp designers in the industry. Hybrid binary pay plans are hot right now, and allow for everyone to build an organization as long as you get in a good position. If not, spillover is non-existent and you will be left building 2 legs, not just one.
Now the big problem with Evolv, which people should think long and hard about before joining. Their formula the Archaea Active which increases oxygen at a cellular level and is also an anti-inflammatory, is not cheap. With shipping and handling it cost about $2.80 per 17 ounce bottle. I've been told this is a marketers dream, but having a marketing background & degree in business I can say that perception is everything. People only see a $3 bottle of water. It may do great things for the body, but when you market a formula in spring water, the formula become secondary to the spring water. This is where the trouble begins, as the distributor than has to explain the story behind the formula, and try to convince his people to do the same. "It's like you see this bottle, well it looks like water, but it's not. We just put our formula in here as the delivery system." If your not a pro salesmen type it will be a bit challenging to move lots of Evolv.
If your online marketer like myself, let's just say Evolv will be a tough deal. Due to the perception is everything rule. You will really need to go belly to belly to make Evolv work. I would not recommend Evolv to any online network marketers, as you will find it difficult to have success with this product. This is one where you really have to become a good story teller to move product. It can be done over the net, as I have done it, but most all the money is being made by the old school networkers who build culture with Evolv.
Will Evolv be around for the long haul? I think Evolv will be around for awhile, but in order for them to have real success they might want to go with re-packaging their product into sample packs that cost about a 1/3rd the price. Since in marketing, perception is everything, Evolv would be smart to re-package their bottles, so they look more like a Fiji water or Perrier, so they can justify the cost and not have to explain so heavily why their bottled water cost 5 times as much as the water in the stores. Their website, and Iphone apps look so amazing, but their bottled water looks so cheap?
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