Monday, June 21, 2010

The WIFM Factor for Biz

Are you familiar with the term The WIFM Factor? It's actually an acronym for: What's in it for me? This is the question most every network marketer to understand to really be able to dig deeper into their prospects mind. This is why when you are looking for people to join your home based business, or buy your product, you must ask questions like: How much money do you want per month? When do you want to leave your JOB? Where do you want to travel to? What are your dreams and aspirations? You need to know certain things about your prospect, or you won't be able to move them along through the process, much less qualify them.

A few tips to get you going for the week:

Listen, listen, listen. Most people want to talk too much. Your job isn't to give away all the information on the first call, it's to find out about your prospect. This is why God gave you 2 ears and 1 mouth. The best salespeople and networkers are good listeners.

Pretend you are independently wealthy and you don't need your prospects business. This way you won't sound desperate and you will truly spend time with those that have a need/want for your product or service.

Give, Give, Give. You can give a lot of value if you have a strong belief in yourself, your opportunity, products, etc. Your prospect will hear you loud and clear. Enthusiasm is contagious

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